What it is:

A maximum-hold styling gel.

Key Benefits:

• Dual Polymer Complex provides an Ultimate Hold Factor of 10, creating firm hold in any condition.
• Won’t build up on hair shaft, shampoos out easily.
• Enriched with natural extracts to help hair look thicker with more body and shine.
• Great for a “wet” look.
• Provides long-lasting style retention while adding body and texture.

Control:

Firm

Who Needs This Product:

Good for all customers looking for maximum hold, whether to spike hair up or help stubborn hair to stay down. Especially recommended for heavy or coarse hair that requires strong hold or support.  Apply to wet hair if hair is finer. Cool and hip imagery sells stylish and active lifestyle.