What it is:

A hard core shampoo with a soft side. Tough enough to get out the gunk, soft enough to use every day—without a conditioner! While not a clarifying shampoo, this daily cleansing shampoo breaks down excess product on all hair types, leaving the hair moisturized, conditioned and ready for the next Detour!

Key Benefits:

• Removes excess styling products. 
• Wheat Protein and other natural ingredients add shine, strength, elasticity, and softness to the hair.
• Shampoo and conditioner in one; perfect for the active consumer.

Who Needs This Product:

This shampoo is ideal for the hip, active individual who uses a lot of styling products and prefers an easy, one-step shampoo and conditioner. Bright, colorful packaging and hip, trendy imagery appeal to younger customers.